Tourism Minister Dan Tehan is urging Australians to think about “giving the gift of travel” this Christmas as the nation begins to reopen off the back of soaring vaccination rates.
Discussions over the reopening of state borders is set to dominate Friday’s National Cabinet meeting as the Commonwealth closes in on the 80 per cent double dose vaccination milestone.
Quizzed on Tourism Australia’s ad campaign, Minister Tehan told Sky News Australia helping the tourism sector back on its feet should be a priority over the holiday season.
“It’s a great ad, it’s got plenty of star power and I think it’ll get Australians thinking about giving the gift of travel at Christmas,” he said.
“We’ve been gifted living in the best country in the world so why not give the gift of travel and there’s many things you can do, whether it be give someone the gift of going to an event, give someone the gift of an experience, give someone the gift of going to a winery.
“There are so many options there for Christmas and what you’re doing at heart is helping the 660,000 people that work in the tourism industry.
“So, I think it’s a great ad, it’s very timely, we’ve got the New South Wales and Victoria border coming down which is wonderful news, we’re about to hit that 80 per cent vaccination rate.
“The tourism industry’s back on its feet but we need to support them get through the next few months and I think this ad will remind people how important travel is, how important tourism is and very timely.”