Broadcaster Kel Richards says the UK branch of accounting giant KPMG announcing 29 per cent of senior executives must be from a working-class background by the end of the decade is “very British”.

Mr Richards noted even the word class is “very British, very English”, with a person’s class something which “matters enormously in Great Britain”.

“It’s a very British thing to come up with, I have to say,” Mr Richards told Sky News host Peta Credlin.

He attributed the firm’s move to hire based on identity as indicative of a societal shift to “tribalism”.

“Tribalism is what divides our society – it’s a very, very pernicious and divisive thing”.

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