The New South Wales government is set to launch a new advertising campaign encouraging people to get vaccinated.
The ‘Let’s Do This’ campaign will debut today – offering a vision of what life will look like with mass vaccination rates.
The upbeat ad is in stark contrast to one released by the federal government in July – featuring a young COVID patient on a ventilator struggling to breathe.
The new campaign has been translated into 19 languages and adapted for Aboriginal media channels.
It comes as more than 6-point-6 million vaccine doses have been administered in New South Wales.
65 per cent of the eligible population have had at least one jab and 35 per cent are now fully vaccinated against the virus.